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NCDAE: The National Center on Disability and Access to Education

GOALS Blueprint for Institutional Web Accessibility

As with all change, developing an institution-wide culture that supports online accessibility can be a tremendous undertaking. The GOALS project has spent years studying the experiences of numerous institutions of higher education to identify the best processes and practices that lead to improved online experience for users with disabilities. We have taken all this information and distilled it into a “blueprint” for use at your institution.

This blueprint will guide you through several key phases of implementing institutional accessibility: Gaining support from administration, engaging in institutional self-study, benchmarking and planning, reporting and providing recommendations, and finally making accessibility improvements at your institution.

This document is also available to be printed as a PDF file.

Get support from your institution‘s administration

Let‘s face it, top administration at your institution need to be on board with changes to be made across the enterprise. It is critical that you have the support of these decision makers, because they will secure or direct resources, personnel efforts, and eventually budget for those things they deem important. With that said, don‘t be surprised their support of this process may come in phases. If you have an absolute commitment from top decision makers now, this is your golden ticket to roll up your sleeves and get to work, reporting back to them in regular intervals. If not, you may need to think about their support in four phases.

  1. Support to get an initial phase of institutional self-study sanctioned. Their support can be instrumental in securing key personnel to sit on an institution wide self-study committee;
  2. Support for your recommended actions or implementation plan after self-study. Typically you will return to those in administration with a summary of the result of the self-study. The summary would include institutional performance, vulnerabilities, and recommendations. Their support of your recommendations would result in the commission of work across the institution (i.e., an implementation plan). This support could be a long term administrative commitment or one that is reviewed and renewed year to year;
  3. Support to establish an institutional policy to cover web accessibility; and
  4. Support for ongoing efforts and new initiatives that are added to the plan as the need is identified

If you are working to gain initial administrative support (i.e., support to engage in an institutional self-study, or for early implementation work), you may want to create a short, but formal presentation. Below are some resources you may find useful for this step:

Engage in institutional self-study

Although an administrative commitment to institutional accessibility is a necessary step before any real gains can be made, all you need to request at this junction are the time and resources necessary to benchmark your institution‘s current level of support for web accessibility. This means 10-20 hours of time per person for a team of 5-10 individuals. The Team Leader will need to double his/her time commitment.

For most institutions, the best way to begin this process is with a self-study of your current culture of accessibility. You will need to think through the membership of this committee and select the best representatives for the work. We have a document that will help you do this (link to the selecting the committee resource here). Don‘t forget the power in having those in top administrative positions ask on your behalf. Few say “no thanks” when the Provost has requested participation on a committee.

There are four main steps to this process:

  1. Choose a team leader
  2. Decide who will be on your team
  3. Decide where your team will meet
  4. Decide how your team will use the Benchmarking and Planning Tool

Choose a team leader

Ensure that you have the right person at the helm of your self-study and planning efforts. This person will need to set aside at least 20 hours for this effort. If those in upper administration will not compose the team, the team leader will also need the influence or authority to request around 10 hours of time from each team member.

The rest of this blueprint is structured as if you, the reader, will be the team leader. If this is not the case, this information will still be valuable, but please ensure the team leader reads it as well.

Decide who will be on your team

Most teams should have 5-10 participants. Ideally, the total composition of the team would include members with the following attributes:

Depending on the makeup of your team and its existing familiarity with accessibility, you may want to provide members with an introduction to the importance of web accessibility. This is usually best done at an introductory face-to-face meeting, where you can also discuss how the self-study will proceed.

Learn more: The Institution's Web Accessibility Study Team

Decide where your team will meet

Based on your team‘s unique needs and makeup, determine the best place to meet—remotely, face-to-face, or a combination of the two.


Face to Face


Asynchronous collaboration using the web-based GOALS Benchmarking and Planning Tool to communicate and collaborate.

This is the best choice if your self-study team is extremely spread out from a central location or you can‘t find a single time to meet. A remote process usually takes more time and the Team Leader must be adept at moving the group process along at a distance

The entire self-study team meets together in a single location, usually for a full day.

This all day ’blitz‘ format is popular for many groups, especially those who find that team members are not responsive when working at a distance.

This format also works well if the entire team can schedule in regular chunks (e.g., 2 hours every Friday morning until complete).

A word of caution—f2f formats will only be successful if all key decision makers are present for the entire meeting.

Some teams may find that it is helpful to review questions remotely and then meet face to face to discuss their opinions and create a single institutional response. Other hybrid mixes of remote and face-to-face collaboration are also possible.

Decide how you will use the Benchmarking and Planning Tool

We have created a tool to help you in this important self-study process— The GOALS Benchmarking and Planning Tool. This tool is the foundation of this section on Benchmarking and Planning. If your institution would like an account for this tool, please contact us.

Based on team makeup and meeting location, determine the best way to use the benchmarking and planning tool and set up your team accounts.


Face to Face


Watch orientation video in the tool.

next step

Provide contact information in the team leader account profile.

next step

Create an account for each team member. Their accounts will be different than yours—they can view your responses as well as their own, but not other team member‘s responses.

next step

Decide on the best schedule to solicit feedback and form an institutional response (e.g., 2 weeks/section).

Watch orientation video in the tool.

next step

Create a single account to be used by the team leader or note taker.

next step

Schedule an all-day meeting or several blocked meetings. If necessary, provide login information for all users of the single shared account.

next step

Ensure meeting room has a projector or that all attendees will have laptops.

This will probably require all the efforts of a remote team (e.g., create accounts for team members, determine a review schedule) as well face-to-face (schedule meeting, prepare the meeting room).

Benchmark and Plan

The Benchmarking and Planning Tool will guide you through three important steps:

  1. Benchmark your institution‘s support for web accessibility
  2. Create an Action Plan
  3. Report on your findings

Benchmark your institution

Use the Benchmarking and Planning Tool to conduct a meaningful reflection on your institution‘s web accessibility culture. This self-study process will be divided into four indicators of institutional success: Commit, Implement, Support and Assess (more on these below).

Watch a video on Benchmarking within the tool


Face to Face


If applicable, determine which team members will participate in each section.

next step

Send invitations outlining review schedule. Use the notes field to provide additional information as necessary.

next step

Review responses for each indicator.

next step

Create institutional response.

next step

Repeat for all four indicators.

Meet on designated day(s).

next step

If necessary, explain the importance of your efforts and provide an introduction to the GOALS project and tool.

next step

Review each indicator together. Decide on the institutional response question by question.

next step

Repeat for all four indicators.

This will probably require some efforts of a remote team (e.g., send invitations to team members) as well face to face (e.g., determine institutional response).

Create an action plan

If possible, we highly recommend that your team meet face to face to create your action plan.

Note: Some institutions prefer to work on their action plan at the end of each section and some prefer to create their action plan at the end of the self-study process. This blueprint shows groups meeting to create a single plan at the end, but you may change this based on your group‘s unique needs.

After benchmarking your institution, you are ready to develop a plan of action. For some groups, they have been given the authority to simply set goals and priorities for the institutional improvement of web accessibility. For others, they will want to assemble recommendations for a plan of action. No matter with which group you identify, the Benchmarking and Planning Tool contains functionality to help your institution create an actual, or proposed, action plan to include the following sections:

  1. Goal or outcome statements
  2. Staff involved
  3. Target dates
  4. Additional notes to help you

Watch a video on creating an action plan within the tool

Report and Provide Recommendations

Face-to-face and written reports are an important part of the process. Each can help key decision-makers act on matters that affect policy, strategic plans, budget considerations, and oversight of institutional priorities. Reporting is also important if you want to show others that you are working toward accessibility in a way that is meaningful, with goals and objectives anchored in justifiable activities with timelines. A written report detailing all these items can be linked from the institutional website, as part of the assessment process. These reports typically provide a summary snapshot (i.e., benchmark) of the institution along with recommended actions, timelines, and staff or units responsible for each action. Reporting occurs after the initial benchmark, and in regular intervals that make sense for the institutional context (e.g., each year or every 3 years).

The Benchmarking and Planning Tool has resources to help you create a written Administrative Report that captures the entire self-study and action planning process. Afterwards, it is easy to take talking points from the written report and convert into a presentation that can be delivered to those in upper administration.

Read More: Reporting on your Web Accessibility Findings

Make Accessibility Improvements

It is now time to put your plan into action. Based on the results of your Benchmarking and Planning Process and the decisions of administrators when you present your report, you will probably find yourself working within one of the four indicators identified below. Remember that this is a cycle—you will find your institution moving through these indicators repeatedly as you progress.

1: Institutional Vision and Leadership Commitment

Institution-wide web accessibility is best attained and sustained when there is leadership to support institution-wide vision and commitment toward accessibility. This support should come from many levels including an institution‘s governing board, administrators, and key personnel. Each must actively support, participate, and take ownership in the work and outcomes of accessibility.

Popular resources for this indicator:

2: Planning and Implementation

Web accessibility requires strategic planning. Administrators must establish policies and procedures along with a systematic plan to develop, institute, and maintain web accessibility across the organization.

Popular resources for this indicator:

3: Resources and Support

An institution-wide web accessibility plan requires adequate resources and support. Administrators must provide the resources necessary to implement the web accessibility plan with provisions to ensure that the system is sustainable and will remain accessible.

Popular resources for this indicator:

4: Assessment

Ongoing assessment is necessary to ensure that your web accessibility plan is working and on track. Processes must be in place to measure progress, constituent satisfaction, and outcomes. This information is then used to help determine the sustainability of the current efforts and make improvements to the overall program.

Popular resources for this indicator:

Remember, this is an iterative process. You will want to repeat and refine these four indicators as you progress.

If you find that it is not progressing as you would like, the problem usually lies in one of the four areas outlined in the indicators. Do you have real commitment from your administration? Do you have a concrete policy and are you following your implementation plan? Are you providing necessary support to your faculty and staff? Are you regularly assessing your process as well as your outcomes? The first time that your answer to one of these key questions is “No,” or “Not as well as I would like,” then this is where you should focus your efforts.

You will want to come back to this blueprint (and your action plan) from time to time to ensure that your institution are still on the right track. Remember, change of this type will not happen overnight, it may take a number of years. But that doesn‘t mean that you can‘t start making progress now. If you follow this blueprint and obtain administrative support, engage in self-study, work together to form a plan, and begin following that plan, you will make measurable progress.